For the first project during my Challenge Detroit Fellowship, I worked on the webpage design team when the fellowship consulted for Eastside Community Network (alongside Jocelyn Aptowitz, Makenzie Furber, and Julian Rucker). The problem facing Eastside Community Network was a changing city further west, competition with well-developed suburbs to the south, and blight on both sides of the avenue. How can we bring the excitement that other areas are generating to Mack Ave and jumpstart revitalization on the east side?

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Our webpage design team was tasked with overall updates to the Mack Avenue Business Association webpage, including syntax changes, detail sharpening, rearrangements streamline information flow, to and generate interest for redevelopment opportunities. Specifically, my tasks included updating all the photos of ECN-owned, and for-sale commercial properties along the corridor. Combined with updates to parcel listings, we hope this initiative will promote increased interest for property purchase in the area.

In addition, though arrived with little knowledge of the area, and thought that our catalogue of properties was exhaustive, we quickly uncovered more businesses and organizations under the surface. We thought, what better way to attract development and revitalization than to show developers who might be on the fence that there is a lot happening on Mack Ave. You're not going off into the woods by investing here, you're joining a community with a sturdy, dependable businesses and residents excited for a change that includes them.